Skip to content
Author:

Michael Gagliardini

Michael Gagliardini is the founder and CEO of MGG Digital Consulting in Toronto. He has more than 25 years of experience in web technology, across web development, ecommerce, social media and SEO. Michael leads every client strategy personally and builds lead generation systems that tie SEO, AI search, ads and CRM to real pipeline.
PHP2Shell is two critical PHP flaws patched on October 21, 2026. What it is, who's affected,...

A guaranteed top-three SEO ranking is a red flag because Google’s algorithm constantly changes, and their...

In August 2026, Anthropic confirmed that Claude AI watermarking is now embedded invisibly into the text...

You may have noticed that your marketing strategies might be generating an expected amount of traffic...

Key Takeaways About one in five Google searches now trigger AI Overviews (Ahrefs, 2025). GEO, AEO,...

Choosing between a custom website and a website builder like Shopify or Squarespace is one of...

On March 24, 2026, OpenAI announced it would discontinue the Sora short‑form video app and the...

24/7 Sales Engine and Lead Generation System Turning your website into your biggest sales asset works...

For most small and mid-sized businesses, micro-influencers deliver a better return than macro-influencers. Their audiences are...

AI Performance vs Expectations: The Reality in 2025 Mass Adoption, Mixed Results So how is AI...

A Story About An Instagram Nightmare Imagine waking up to find your business’s primary marketing channel...

The New Reality: Bot Engagement on the Rise Bots and AI are now woven into the...

To older generations, the idea of sitting down to write with an AI writing assistant waiting...

Many digital marketing campaigns live or die by their call to action, or CTA. That’s because...

On April 17, 2025, a U.S. federal judge ruled that Google illegally monopolized key parts of...

Most of the digital marketing trends 2027 will bring are about how buyers find, compare and...

If you want to know how to build a brand organically, start with clear positioning, then...

The main difference in B2B vs B2C marketing is who buys and how they decide. B2B...

Your lead generation website has the potential to be a powerful driver of business growth when...
AI, from ChatGPT 4 to AI lead generation, is transforming digital marketing by providing tools that...
CPM advertising serves as a helpful foundational metric to ensure that your campaign is delivering on...
Discover the best social media platforms for advertising and learn how to effectively reach your target...
Learn essential strategies for creating a high-level lead generation system. Learn how to attract, engage, and...
Enhanced Security, Performance, and Scalability should be considered when thinking about upgrading your Magento. Learn how...
Discover how to create impactful video content for your brand with our comprehensive guide. Learn about...
A microsite is a branded web page or small website that promotes a specific product, service,...
Whatever holiday you would like to celebrate with your business, make sure to capitalize on the...
Colours have the ability to shape customer perceptions and choices. Whether it be due to learned...

In the ever-evolving world of marketing and advertising, the key to success lies in reaching the...

Good storytelling resonates deeply with consumers, triggering empathy and understanding. Its ability to forge an emotional...

Lead nurturing emails are the follow-up messages you send between someone’s first contact and their purchase,...

GA4 for small business comes down to three things: track the actions that bring in revenue,...

You know that you need to be on LinkedIn, but you’re not quite sure how to...

To promote an ecommerce store, combine channels that bring in new shoppers, such as SEO, content,...

Updated October 14, 2026 Yes, accessiBe works with WordPress. You install the “Web Accessibility by accessiBe”...

One morning a friend (a dentist) called me. Customers who entered the URL of his website...