Discovers brand, signs up How We Help - Ensure contact pages and chatbots record accurate contact information
Interacts with communication How We Help - Newsletters and Email Marketing sent out with education on products, special offers
Indicated interest in making a purchase. How We Help - Email Marketing offers tailored specifically towards solving contact’s pain points
Has made a purchase How We Help - Communication encouraging customer to leave feedback, make referrals, or a Google review; premium offers and/or service