Toronto Digital Marketing & Consulting Agency for AI Search and Paid Ads

Be the Answer AI Recommends and the Business That Gets Hired

MGG Digital Consulting is a Toronto-based digital marketing and consulting agency specializing in AI search optimization and paid ads, founded in 2020 by Michael Gagliardini. We build client-owned search-to-CRM revenue engines for B2B and B2C businesses across the GTA and Canada.

What MGG does

Digital Marketing and Consulting for High-Intent Growth

What we do: AI search optimization (GEO and AEO), technical SEO, Google and Meta ad management, and CRM integration.

Who we work with: Toronto and GTA businesses with high-value clients, where a single closed deal drives significant revenue.

How we measure success: citation share in AI answers, qualified traffic, and high-intent leads delivered into your CRM.

Search Has Changed. Are You Adapting?

Your buyers research before they ever contact you. Besides Google, they ask ChatGPT, Gemini and Claude to compare providers and recommend who to call.

AI has also made content cheap. Any competitor can publish the same AI-written service pages, blogs and FAQs in an afternoon, and most do. Buyers and AI assistants skip the sameness. They cite and trust the business that is clearly distinct, clearly credible and clearly built for them.

If your site is built for how search worked five years ago, leaves buyers unsure what you do, or was pieced together by several agencies, you lose qualified deals before the first conversation. You don’t need another agency promising traffic. You need one system that turns search visibility into tracked, closed revenue.

That's what MGG builds.

What MGG does

We Specialize In

Found where your buyers search and ask: Google, AI answers and paid placements on Google and Meta.
Structured so search engines and AI models can understand, verify and cite your expertise.
Content, proof and page experience built around your buyer, answering the questions they ask before they pick up the phone.
Fast pages and clear next steps that turn a recommendation into an inquiry.
Connected to your CRM, with follow-up sequences and lead routing so no serious prospect goes cold.
One scoreboard for citation share, qualified pipeline and closed revenue, not vanity metrics.

Your assets, your name

Keep Full Ownership of Your Digital Assets

Many agencies run your campaigns in ad accounts they control, or lock your website and lead data into platforms you don’t own.

MGG does the opposite. We build, manage and scale your lead generation engine, and every account, website and lead stays in your name. If you ever leave, everything stays with you.

Services

Our Core Digital Marketing and Consulting Services

Technical SEO and Website Architecture

Your website has to work for people and for machines. We fix, or where it’s warranted rebuild, the code underneath your site, speed up your pages, and add the structured data that tells search engines exactly what your business does. We can’t control what an AI model says about you. We can make sure it has clean, verifiable information to work with.

AI Search Visibility (GEO and AEO)

We start with the questions your buyers actually ask, then build the proof, answer-ready content and entity data that earn your brand a place in AI answers on ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Citation share tells you whether it’s working.

Google and Meta Ad Management

Organic authority compounds; ads capture demand now. We run campaigns built around searches that signal purchase intent, in accounts you own, and every campaign feeds your CRM. Paid and organic leads land on one scoreboard: qualified pipeline.

CRM Integration and Lead Nurturing

Traffic only matters when it turns into revenue. We connect your site, ads and forms to your CRM so you can see which channels produce real dollars, then add follow-up sequences, lead routing and clear next steps that help a researched buyer book a meeting.

We also offer social media management and ecommerce solutions.

Can't We Just Do This Ourselves with ChatGPT?

You can generate the content. You can't tell whether it will work.

AI gives you the same output it gives your competitors, and sameness is exactly what buyers and AI assistants skip. We work out who your ideal buyer is, what they need to see to trust you, and which pages to keep, cut or rebuild. Then we measure ourselves on qualified leads in your CRM, not pages published.

Results

Search Visibility That Became Closed Revenue

Client results where search engines learned to read and trust the business, and the pipeline followed.

D2 Build: a $367,000 Project From a Google Ads Lead

The work: Google Ads in an account D2 Build owns, technical SEO and a HubSpot CRM workflow.

The outcome: a closed-loop lead generation system for a Toronto construction company: Google Ads captured demand, SEO built organic visibility, and HubSpot tied every lead to the pipeline. One of those leads closed as a $367,000 project.

Mason PC & Markably: Best Law Firm Websites of 2022

The work: full UX rebuild, secure AWS hosting, technical SEO and Calendly scheduling.

The outcome: two rebuilt sites for sister companies in a competitive legal market, with secure cloud hosting, clean code, structured content and easy online booking. Lawyerist.com named the work one of the Best Law Firm Websites of 2022.

IDL Displays: a B2B Magento 2 Ordering Portal

The work: Magento 2 migration, ERP inventory integration, SEO, LinkedIn marketing and email campaigns.

The outcome: one Magento 2 platform connected to IDL’s ERP and inventory, giving B2B buyers an ordering experience that matches IDL’s service, backed by ongoing SEO and email marketing.

Community Engagement

Strong digital infrastructure shouldn’t be reserved for commercial businesses. We bring the same methods to mission-driven local organizations.

Pro bono

MGG built iDREAM a modern, accessible platform at idreamadream.ca, with clean site architecture, fast hosting and content structured for search and AI discovery. iDREAM now has one central hub that turns online attention into donors, volunteers and community impact.

What Our Clients Say

I want to thank my media friend, Michael Gagliardini, and his company for working on our incredible website for a long time now. It is an absolute pleasure to be surrounded by the best people in the best industry that align with the kinds of things that I believe in, and Michael’s support has been an important part of getting iDream to where it is today.

Mike is our go-to trusted digital partner. No matter what the requirement, he finds the best and most cost-effective solutions. His technical knowledge and marketing skills are greatly valued by IDL.

Mike and his team at MGG Digital Consulting have built two websites for my businesses, Mason PC and Markably, and the experience has been far superior to every other website we have ever built with other companies. Mike is an excellent project manager with a vast knowledge of digital marketing strategies. More importantly, he’s transparent and reasonable with the options, prices and timelines. Mike is the partner that you want to get your business found online!

My 15+ year professional relationship with Mike has extended over multiple engagements, because he is willing to do the work to understand the needs of his clients. He combines those insights with an incredibly broad knowledge base to deliver digital solutions that meet clients’ goals.

Insights on AI Search, SEO and Paid Ads

How we build and grow digital revenue engines: practical guides on generative engine optimization, technical SEO and ad strategy from our Toronto team.