We start with the questions your buyers actually ask, then build the proof, answer-ready content and entity data that earn your brand a place in AI answers on ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Citation share tells you whether it’s working.
AI search optimization servicesToronto Digital Marketing & Consulting Agency for AI Search and Paid Ads
Be the Answer AI Recommends and the Business That Gets Hired
MGG Digital Consulting is a Toronto-based digital marketing and consulting agency specializing in AI search optimization and paid ads, founded in 2020 by Michael Gagliardini. We build client-owned search-to-CRM revenue engines for B2B and B2C businesses across the GTA and Canada.
Lawyerist "Best Law Firm Websites of 2022"
You own every account we build
Results
Search Visibility That Became Closed Revenue
Client results where search engines learned to read and trust the business, and the pipeline followed.
D2 Build
$367,000 Project From a Google Ads Lead
The work: Google Ads in an account D2 Build owns, technical SEO and a HubSpot CRM workflow.
The outcome: a closed-loop lead generation system for a Toronto construction company: Google Ads captured demand, SEO built organic visibility, and HubSpot tied every lead to the pipeline. One of those leads closed as a $367,000 project.
Founder Law
Search Leads Doubled Through a Rebrand
The work: WordPress rebuild, alcorn.law to founder.law migration, technical SEO, AI search visibility and Google Ads.
The outcome: a zero-downtime rebrand for a Palo Alto and New York immigration firm: every URL was preserved, every form was tested at launch, and every lead was tracked to its source. Search leads doubled within three months, and AI-assistant leads roughly tripled.
Mason PC & Markably
Best Law Firm Websites of 2022 (Lawyerist)
The work: full UX rebuild, secure AWS hosting, technical SEO and Calendly scheduling.
The outcome: two rebuilt sites for sister companies in a competitive legal market, with secure cloud hosting, clean code, structured content and easy online booking. Lawyerist.com named the work one of the Best Law Firm Websites of 2022.
Digital Marketing and Consulting for High-Intent Growth
What we do: AI search optimization (GEO and AEO), technical SEO, Google and Meta ad management, and CRM integration.
Who we work with: Toronto and GTA businesses with high-value clients, where a single closed deal drives significant revenue.
How we measure success: citation share in AI answers, qualified traffic, and high-intent leads delivered into your CRM.
Your buyers research before they ever contact you. Besides Google, they ask ChatGPT, Gemini and Claude to compare providers and recommend who to call.
AI has also made content cheap. Any competitor can publish the same AI-written service pages, blogs and FAQs in an afternoon, and most do. Buyers and AI assistants skip the sameness. They cite and trust the business that is clearly distinct, clearly credible and clearly built for them.
If your site is built for how search worked five years ago, leaves buyers unsure what you do, or was pieced together by several agencies, you lose qualified deals before the first conversation. You don’t need another agency promising traffic. You need one system that turns search visibility into tracked, closed revenue.
That's what MGG builds.
View Our Services
Services
Our Core Digital Marketing and Consulting Services
We also offer social media management and ecommerce solutions.
Organic authority compounds; ads capture demand now. We run campaigns built around searches that signal purchase intent, in accounts you own, and every campaign feeds your CRM. Paid and organic leads land on one scoreboard: qualified pipeline.
Advertising management services
Your website has to work for people and for machines. We fix, or where it’s warranted rebuild, the code underneath your site, speed up your pages, and add the structured data that tells search engines exactly what your business does. We can’t control what an AI model says about you. We can make sure it has clean, verifiable information to work with.
Website SEO services
Traffic only matters when it turns into revenue. We connect your site, ads and forms to your CRM so you can see which channels produce real dollars, then add follow-up sequences, lead routing and clear next steps that help a researched buyer book a meeting.
Lead nurturing services
Your assets, your name
View All Our Services
Keep Full Ownership of Your Digital Assets
Every account, website and lead we build stays in your name. If you ever leave, everything stays with you.
A Lead Generation Engine for the AI Search Era
MGG designs search-led lead generation systems for the way buyers research now, from the first AI prompt to a booked meeting on your calendar. See how our lead generation engine works
Discoverable
Found where your buyers search and ask: Google, AI answers and paid placements on Google and Meta.
Extractable
Structured so search engines and AI models can understand, verify and cite your expertise.
Trusted
Content, proof and page experience built around your buyer, answering the questions they ask before they pick up the phone.
Actionable
Fast pages and clear next steps that turn a recommendation into an inquiry.
Integrated
Connected to your CRM, with follow-up sequences and lead routing so no serious prospect goes cold.
Measurable
One scoreboard for citation share, qualified pipeline and closed revenue, not vanity metrics.
Who we help
Built for Toronto Small Businesses and Growing Companies
From owner-led small businesses to growing B2B firms across Toronto and the GTA, we work best with teams that want more qualified leads, not just more traffic.
Small Businesses Ready to Grow
You’re busy running the business and don’t have a marketing team. We act as one: a website that brings in enquiries, visibility in Google and AI answers in your area, and ads that earn their budget back. Every account stays in your name.
Companies With Research-Heavy Buyers
Your buyers compare providers and ask AI assistants for recommendations before they reach out. We make your brand a credible answer during that research, and one that holds up when they look closer.
Businesses That Have Outgrown Their Setup
Your company has grown but your digital setup hasn’t: a site that leaks traffic, a CRM that loses prospects, and an online footprint that undersells what you do. We replace it with one connected system that reflects the real size of your business.
What Our Clients Say
I want to thank my media friend, Michael Gagliardini, and his company for working on our incredible website for a long time now. It is an absolute pleasure to be surrounded by the best people in the best industry that align with the kinds of things that I believe in, and Michael’s support has been an important part of getting iDream to where it is today.
Jamie Thompson
President, iDREAM
Mike is our go-to trusted digital partner. No matter what the requirement, he finds the best and most cost-effective solutions. His technical knowledge and marketing skills are greatly valued by IDL.
Mike Drinkwater
General Manager, IDL Displays
Mike and his team at MGG Digital Consulting have built two websites for my businesses, Mason PC and Markably, and the experience has been far superior to every other website we have ever built with other companies. Mike is an excellent project manager with a vast knowledge of digital marketing strategies. More importantly, he’s transparent and reasonable with the options, prices and timelines. Mike is the partner that you want to get your business found online!
Cynthia Mason
Founder and CEO, Mason PC & Markably
My 15+ year professional relationship with Mike has extended over multiple engagements, because he is willing to do the work to understand the needs of his clients. He combines those insights with an incredibly broad knowledge base to deliver digital solutions that meet clients’ goals.
Craig Cameron
Specialist, Digital Channels
Insights on AI Search, SEO and Paid Ads
How we build and grow digital revenue engines: practical guides on generative engine optimization, technical SEO and ad strategy from our Toronto team.
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