NuGen Packaging Case Study: A Rebuilt Website Search Engines Can Find
NuGen Packaging makes eco-friendly packaging, but its old website was almost invisible on search engines. MGG rebuilt the site with new content, clear navigation, mobile-first design and technical SEO. Rankings, traffic and enquiries improved after the relaunch.
NuGen Packaging at a Glance
Client
NuGen Packaging
Industry
Sustainable packaging (B2B)
Location
Brooklyn, NY
Services
Web design, website SEO, content
Starting point
A basic site with minimal content and no organic traffic
The Challenge
NuGen Packaging helps brands reduce their environmental impact with high-quality, eco-friendly packaging. It covers the full process: concept development, material sourcing and selection, and manufacturing. It also helps clients match their packaging to their brand goals and long-term environmental values.
The company had a strong mission, but its website didn’t show it. People searching for eco-friendly packaging weren’t finding NuGen online.
No SEO structure
The site had very little text, no proper SEO tagging and no organic traffic, so search engines had no reason to rank it for “sustainable packaging”.
Hard to navigate
Products were disorganized, with no clear menu or catalogue and a high bounce rate.
Dated and not mobile-friendly
Most of the site wasn’t responsive, and the generic look could erode trust with B2B buyers.
No path to contact
Nothing guided visitors toward getting in touch with NuGen.
How MGG Rebuilt the NuGen Packaging Website
We handled web design and website SEO as one project, so the new site looks right to buyers and is easy for search engines to read.
Technical SEO and Speed
We rebuilt the site’s backend to follow SEO best practices. We cleaned up the code, improved page load speed, and optimized headers, meta tags and image alt text so search engines can read every page.
Expanded, Keyword-Rich Content
We worked with NuGen’s CEO on new and improved pages. The copy explains each product and service in plain language and uses the phrases buyers search for. High-quality images show the packaging itself.
Navigation Built Around the Product Range
We organized company information, services and products into clear categories that match NuGen’s product range. A custom product menu displays products and data charts, and better internal links guide visitors to related pages.
Modern, Mobile-First Design
The new design puts NuGen’s brand and sustainability focus up front. It works on desktop and mobile, and clear calls to action lead visitors to contact the team.
The Results
NuGen’s site went from practically unranked to visible for relevant sustainable packaging searches.
More enquiriesVisitors spend more time in the product categories, and inquiries and contact form submissions increased after the relaunch.
Better rankings
Within weeks of launch, several pages began ranking on the first page of Google for targeted sustainable packaging searches.
More visitors and faster pages
Early results showed faster load times, more site visitors and stronger local search visibility.
A more credible brand
Prospects now see a professional business that matches NuGen’s real-world reputation.
A foundation to build on
NuGen can add blog posts and products easily, and basic analytics and tracking let the team measure performance.
The lesson is simple. A good-looking site that search engines can't read stays invisible, and a well-tagged site with thin content has nothing to rank. NuGen needed both fixed at once.
Services Behind These Results
This project combined web design with website SEO, the first step in building a lead generation engine that brings in enquiries.
website SEO lead generation engineReady to Transform Your Website?
We’ll review your website’s content, structure and search visibility, and show you what we’d fix first. The findings are yours either way.
Book a Free Visibility Audit