Web Design & Development

Case Study:

NuGen Packaging

How MGG Rebuilt NuGen Packaging’s Website with SEO & Web Design For Sustainable Growth

Executive Summary

NuGen Packaging had a basic website that was virtually invisible on search engines. The old site had minimal content and poor SEO, meaning potential customers searching for eco-friendly packaging solutions weren’t finding NuGen online.

MGG Digital Consulting partnered with NuGen to transform this underperforming site into a robust digital presence. By optimizing the site’s backend for SEO, expanding and enriching the content with plenty of visuals, and implementing a user-friendly custom menu, we turned NuGen’s website into a high-performing marketing tool.

The result was one big step towards building a better lead-gen engine for the company through a dramatic improvement in Google rankings, increased organic traffic, and a far better user experience for NuGen’s clients and prospects.

About the Client: NuGen Packaging

A Sustainable Packaging Company With A Purpose

NuGen Packaging is a local sustainable packaging business originating from Brooklyn, NY. They are dedicated to minimize environmental impact through eco-friendly, high-quality packaging solutions, offering a variety of end-to-end services:

Concept Development
Material Sourcing & Selection
Full Manufacturing Capacity
Align With Client Brand Goals and Long-Term Environmental Values
Elevate Customer’s Brand Presentation

Despite their strong mission and expertise, NuGen’s previous website failed to reflect these strengths online, prompting a need for a comprehensive overhaul.

The Challenge

Low Visibility and Outdated Website

Before partnering with MGG, NuGen’s website faced several critical issues that hindered its digital performance:

1. Lack of SEO Structure and Organic Reach

Search engines had no context to rank NuGen for terms like “sustainable packaging” or related searches.

Very little on-page text or optimized content throughout the old site
Backend lacked proper SEO tagging
Foundational elements needed for search visibility were missing
No organic traffic was reaching the site

2. Inefficient Site Navigation

Search engine crawlers to index the site’s pages effectively, undermining both user experience and SEO potential.

Product offerings disorganized
Basic information and images
No clear menu or catalogue structure
High bounce rate

3. Outdated User Experience

In a competitive B2B industry, this dated site could have turned away potential clients.

No mobile optimization
Generic look could have eroded trust or interest from visitors
Most of the site unresponsive
No clear funnel to guide users to contact NuGen

4. CRM and Lead Management Gaps

D2 Build lacked a centralized Customer Relationship Management (CRM) system, which created challenges in tracking leads and managing follow-ups. Without a CRM, leads often went untracked, resulting in missed opportunities for follow-up and conversion. The absence of a CRM also made it challenging to measure which marketing efforts were driving the most qualified leads, limiting their ability to refine campaigns for better performance.

MGG’s Solution:

A Data-Driven Redesign

For NuGen Packaging, MGG Digital delivered a suite of web improvements, encompassing modern web design enhancements and robust website SEO techniques, to address these challenges and elevate the site’s performance:

1. Technical SEO & Performance Optimization

Our improvements not only helped boost organic visibility, but also made the site more secure and stable for users.

Revamped site’s backend to follow SEO best practices
Optimized page load speeds, and cleaned up code
Ensured mobile responsiveness
Optimized headers, meta tags, and at text for search engine index crawlers

2. Expanded SEO-Rich Content

We worked closely with the company’s CEO, Marta Syvester, to ensure the content, layout, and images showcased NuGen’s products and company mission in a clear, engaging, educational manner.

Expanded web content with new and improved webpages
Crafted product and service informative copy
Natural integration of relevant keywords and high-queried phrases
Curated high-quality images to showcase packaging solutions

3. Intuitive User Navigation & Architecture

We made the site’s architecture align with NuGen’s product taxonomy and client needs.

User-friendly, multi-level menus
Organized company info, services, and product offerings in clearly defined categories
Custom built a product offering navigation menu to display products and data charts
Improved site internal link structure to guide user interest to relevant information

3. Modern, Mobile-First Design

By prioritizing responsiveness, accessibility, and an inviting visual design, we ensured that the site now converts visitors into leads more effectively.

Clean, modern design with branding and sustainability ethos front and centre
Added clear calls to action to guide user engagement
Intuitive interface navigation to improve user experience
Optimized layout for both desktop and mobile users

The Results:

Visibility, Engagement, and Lead Growth

MGG Digital’s comprehensive redesign and SEO strategy delivered immediate and significant improvements for NuGen Packaging’s online presence. Here are the key outcomes of this successful web design and SEO overhaul:

1. Improved Google Rankings and Traffic

NuGen’s website went from practically unranked to appearing prominently for relevant keywords in the sustainable packaging industry. Within weeks of launch, the site’s pages began ranking on the first page of Google for several targeted search terms including those related to sustainable packaging solutions in the targeted regions. Early results showed faster page load times, a jump in site visitors, and much stronger local search visibility, meaning more businesses and prospects now find NuGen online.

2. Higher Engagement and Lead Generation

The addition of rich content and a structured catalogue has dramatically improved user engagement on the site. Visitors are spending more time perusing product categories and reading about NuGen’s services. The intuitive menu and informative pages guide users, which has translated into more inquiries and contact form submissions since the relaunch. NuGen can now capture and nurture these leads.

3. Stronger Brand Credibility

The modernized website design and the emphasis on NuGen’s sustainability focus have bolstered the company’s brand image. Prospective clients now immediately see a professional, credible business that invests in quality and transparency. NuGen’s online presence finally has the trust factor crucial for converting B2B clients, matching the company’s real-world reputation as an innovative leader in eco-friendly packaging.

4. Scalable SEO Foundation for the Future

NuGen Packaging’s new website lays the foundation for ongoing digital marketing. The backend is now optimized and can be easily updated with blog posts or product additions to continue growing organic traffic. NuGen’s team can leverage the SEO groundwork laid by MGG to further expand their reach. The site is also integrated with basic analytics and tracking, so NuGen can measure performance and continually refine their online strategy.

Conclusion:

Turning an Invisible Site Into a Digital Growth Engine

What started as a stagnant, hard-to-find site is now a vibrant, high-traffic web presence that fuels NuGen’s business development. This case demonstrates how a strategic blend of content-rich web design and technical SEO can transform a local business’s fortunes online.

NuGen’s journey from an unranked website to a competitive digital platform showcases the power of investing in a quality website, one that not only looks professional but also consistently attracts and engages the right audience.

MGG Digital Consulting is proud to add NuGen Packaging to a growing portfolio of customer success, giving NuGen a powerful digital asset to connect with more customers and solidify its position as a go-to name in sustainable packaging.

This use case is an example of how elevating a company’s online “web design + SEO” game turns a seemingly invisible brand online into an industry authority.

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Learn more about our web design and SEO services, or contact MGG Digital to discuss how we can help transform your website into a growth engine.