IDL Displays Case Study: A Custom B2B Magento 2 Ordering Portal
IDL Displays at a Glance
IDL Displays
Visual merchandising: point-of-purchase (POP) displays and accessories
Newmarket, Ontario (head office and warehouse)
Custom B2B ecommerce build, ERP integration, email marketing, LinkedIn content, SEO, monthly promotions
Magento 2 (open source)
The Challenge
For 45 years, IDL has supplied display products to retailers, restaurants and creative service suppliers. Its products serve many sectors, from signage and graphic displays to schools, hospitals and factories. Personal, in-person service is a big part of why buyers stay with IDL.
IDL wanted online ordering to match that service. That meant a B2B portal built around personalization, so each customer could order online the way they would in person.
When MGG reviewed IDL’s old platform, two problems stood out:
Falling search visibility
The site was losing traction on Google.
Outdated technology
The platform had fallen behind current web development standards.
How MGG Built and Marketed IDL's B2B Store
A B2B Ordering Portal Built From the Ground Up
We chose Magento 2 open source because it handles heavy B2B traffic and scales with a growing business. We rebuilt IDL’s entire ordering process as a custom application and connected it to IDL’s existing accounting and inventory systems. MGG maintains the portal on a regular schedule, so it stays reliable for IDL’s customers.
ERP Integration for Large Orders
We connected the storefront to IDL’s enterprise resource planning (ERP) system. The link lets IDL fill the large orders placed by its growing customer base while keeping inventory under control.
Segmented Email Marketing
We run IDL’s email marketing in Mailchimp. The list is segmented by where each customer is: recent buyers, customers considering a purchase and upsell opportunities. We plan the send schedule for content and promotions, design emails that read well on any device, and place sign-up links across IDL’s website and content. Segmenting the list also reduces bounces and spam.
Weekly LinkedIn Content
MGG publishes a new LinkedIn post for IDL every week. Topics speak to retailers: using AI in store, sustainable retail practices, how in-store displays influence buying decisions and making personalized recommendations. We also create content for IDL’s other social channels to bring in new leads.
SEO and Conversion Testing
We handle keyword optimization and conversion rate work on IDL’s site, and keep its evergreen content performing over time. We also review analytics and run A/B tests on conversion strategies, then share the findings with IDL.
Monthly Promotions
Each month, MGG plans a promotional campaign across LinkedIn posts, email blasts and content. Custom landing pages, optimized for search, give each promotion a clear place to convert. The aim is more sales from existing customers and new ones.
The Results
IDL has seen higher sales and more online engagement since working with MGG. Here is what changed.
IDL’s sales increased after the ecommerce and marketing work.
Organic traffic and brand awareness
Organic web traffic grew, and brand awareness rose on search and social media.
Click-through rate
Click-through rates have risen consistently.
Operations
The ERP connection lets IDL meet large orders while managing inventory.
Reliable ordering
Customers order through a stable portal that MGG maintains.
IDL is one of MGG's most loyal clients. Because we handle all of IDL's digital needs, we understand what keeps its customers coming back and what attracts new ones. That lets us give direct feedback and propose better marketing strategies.
What IDL Displays Says
Mike is our go-to trusted digital partner. No matter what the requirement, he finds the best and most cost-effective solutions. His technical knowledge and marketing skills are greatly valued by IDL.
Services Behind These Results
IDL’s results come from four services working together:
Want a B2B Store That Works Like IDL's?
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