Case Study · Home Building and Renovation · Toronto

D2 Build Case Study: A $367,000 Project From Google Ads and SEO

D2 Build is a premium home build and renovation contractor in Toronto. MGG moved its Google Ads into an account D2 Build owns, built its organic and local search visibility, and connected HubSpot to track every lead. One Google Ads lead closed as a $367,000 project.

$367,000 project from one Google Ads lead

Google Ads account D2 Build owns

HubSpot CRM for every lead

About the Client

D2 Build at a Glance

Client

D2 Build

Industry

Custom home builds and renovations (general contractor)

Location

Toronto: East York, Riverdale, Leslieville, Danforth and The Beaches

Services

Google Ads management, website and local SEO, HubSpot CRM and lead nurturing, lead generation engine

Platform

Google Ads, HubSpot CRM

Headline result

A $367,000 project from one Google Ads lead

Before MGG

The Challenge

D2 Build has over 30 years of experience in Toronto residential properties. It builds custom homes and renovates urban homes in the city’s east end. Toronto’s construction market is crowded, so a steady flow of leads matters.

D2 Build’s previous agency ran its Google Ads from the agency’s own account. The setup left D2 Build dependent on someone else’s lead engine, with four problems.

No ad account ownership

When the contract ended, the ad history and performance data stayed with the agency, so D2 Build had to start from scratch.

Traffic went to someone else's site

Ads sent visitors to a branded page off D2 Build’s domain. That cost the site traffic and confused people who expected D2 Build’s own website.

Almost no SEO presence

The agency put no work into SEO, so D2 Build was absent from organic results and paid for every visit.

No CRM

Leads went untracked, follow-ups were missed, and nobody could tell which marketing produced the best leads.

The MGG Solution

How MGG Built a Lead Generation Engine D2 Build Owns

An Audit of the Whole Online Presence

We started by assessing D2 Build’s website content, keyword targeting and local SEO. The gaps we found shaped one plan for organic visibility and lead capture.

Google Ads in an Account D2 Build Owns

We moved the campaigns to a Google Ads account registered to D2 Build. Its ad history, performance data and insights now stay with the business.

Keyword Research for Paid and Organic Search

We researched the industry and local Toronto search terms D2 Build’s buyers use. The same keyword set guides both the ads and the website content.

Content That Answers Buyers' Searches

We wrote keyword-based copy for the service pages, added FAQ sections and published blog articles. We also built landing pages for the Toronto neighbourhoods D2 Build serves.

Local SEO and Google Business Profile

We optimized D2 Build’s Google Business Profile with location-based keywords, so it shows up for Toronto homeowners searching for construction services.

HubSpot CRM for Every Lead

We set up HubSpot and connected the new lead sources to it. D2 Build now tracks, follows up and nurtures leads in its own system.

After MGG

The Results

Paid and organic search now work together, and every lead lands in D2 Build’s own CRM.

A $367,000 project

One project from a Google Ads lead came to $367,000.

More organic traffic

Organic traffic increased after the SEO work, bringing in people who are actively searching for D2 Build’s services.

A steady flow of qualified leads

Google Ads and organic search together now deliver a consistent stream of quality leads.

Better lead management

In HubSpot, the team tracks every lead, follows up on time and nurtures leads based on engagement, so high-potential clients come first.

Data D2 Build keeps

The ad account, its history and the lead records all belong to D2 Build.

Client Feedback

What James Daltroy Says

We work with MGG Digital Consulting on a regular basis and we are consistently impressed by Mike and his team's professionalism, dedication, enthusiasm, experience, and creativity. MGG has been pivotal in developing our company's online profile and branding, and our digital marketing strategies and reach. Mike's eye for detail and functionality and, when needed, problem-solving, is vital to our company.

James DaltroyD2 Build

Long-Term Vision

What's Next for D2 Build

More SEO

Target more service-related keywords to grow D2 Build’s organic presence in Toronto.

Wider Google Ads reach

Increase spend in key areas and target specific niches within Toronto.

CRM refinements

Add custom lead scoring and more detailed segmentation to help raise the close rate.

What We Did

Services Behind These Results

This result came from Google Ads management, website SEO and lead nurturing in HubSpot, working together as one lead generation engine.

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