Mason PC Case Study: Two Custom Websites That Brought In More Clients
Mason PC & Markably at a Glance
Mason PC & Markably (sister companies)
Trademark law
Canada
Web design and development, technical SEO, SEO content, conversion rate optimization
WordPress, WooCommerce, Calendly
The Challenge
Cynthia Mason has over 20 years of experience in trademark protection. She founded Mason PC in 2014 to give small and large businesses personal, expert help with their trademarks. Markably, its sister company, helps entrepreneurs register a business name, logo and tagline.
Cynthia built the first website herself, and the savings didn’t last. The site loaded slowly, broke often, and was full of bugs and dead links. Hosting wasn’t secure, the layout was hard to navigate and SEO was weak. Few people found the site, and those who did rarely took action.
The business couldn’t turn online visitors into leads. Cynthia needed a website that would drive growth and send visitors straight to a consultation booking.
Slow and unstable
Long loading times, frequent breakage, bugs and broken links.
Not secure
Unsecured hosting.
Hard to find
Poor search engine optimization.
Hard to use
A confusing layout that drove visitors away.
How MGG Rebuilt Mason PC and Markably Online
Assessment and a Clear Path to Booking
We started with a consultation and a detailed assessment. The plan was an optimized, secure and easy-to-navigate platform. It had to explain the business clearly and guide visitors to the booking system.
Two Websites for Two Purposes
Mason PC and Markably do different jobs, so we built a separate website for each. Both follow the same path: an introduction to the business, its services, testimonials and recognizable client logos, further resources, a final call to action and contact information.
A Redesigned Home Page and Brand
We redesigned the home page to highlight key information and make navigation easy. The design presents an approachable firm and speaks to its target market: founders and CEOs who want to protect their brand. Even the page title changed, to name the specialty right away: “Trademark Lawyer Canada”.
Technical SEO and Content
We wrote on-page meta content around target keywords and added evergreen content. Technical SEO audits checked bounce rate, load speed and security. We used Google PageSpeed Insights to test page speed.
WordPress, WooCommerce and Secure Hosting
Both sites run on WordPress, which makes content easy to structure, publish and manage. The WooCommerce plugin processes payments. We fixed speed and functionality, removed bugs and dead links, and set up hosting that automatically encrypts all data moving across the site.
Calendly Booking and Conversion Paths
The key feature for growth was online scheduling. We integrated Calendly, so prospects can quickly book a meeting with a specialist, and the team can plan its work day. Calls to action, email communication and funnel-stage targeting all point visitors toward a consultation.
The Results
We measure a website by how it grows the client’s business. For Mason PC and Markably, we tracked chosen conversion metrics, including new clients gained and changes in web traffic. The new websites delivered:
The website was named one of Lawyerist’s “Best Law Firm Websites of 2022”.
More traffic
A significant increase in online traffic after launch.
More leads
A measured increase in lead generation from new web traffic.
More clients
A substantial increase in new clientele.
What Cynthia Mason Says
Mike and his team at MGG Digital Consulting have built two websites for my businesses, Mason PC and Markably, and the experience has been far superior to every other website we have ever built with other companies. Mike is an excellent project manager with a vast knowledge of digital marketing strategies. More importantly, he's transparent and reasonable with the options, prices and timelines. Mike is the partner that you want to get your business found online.
Services Behind These Results
This project combined custom web design, development and website SEO, covering technical SEO and content, with ecommerce solutions for WooCommerce payments.
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