According to a study by MarketsandMarkets, AI in the content creation market is expected to grow from $417 million in 2020 to $1.2 billion by 2025, at a CAGR of 20.9%.
This statistic alone (calculated before the advent of ChatGPT) indicates the increasing significance of AI-driven content creation for businesses.
If you’re a business owner who’s interested in leveraging AI for digital marketing purposes, we wrote this guide for you.
By the end of this article, you’ll have learned:
- What AI content creation is
- How AI is currently driving content creation
- Frequently asked questions
What Is Artificial Intelligence in Content Creation?
Artificial Intelligence (AI) in content creation is the use of computer algorithms and data analysis techniques to produce content automatically.
The process involves the use of machine learning (ML) models to analyze existing data and generate new content.
You can use AI content creation tools to generate text-based content such as blog posts, social media posts, emails, product descriptions, and more.
You can also use AI for audio and video content creation, such as generating speech-to-text or generating sound and visuals.
AI-powered tools offer several advantages over manual content creation, including faster content production and even (in some cases) higher-quality output.
How AI Drives Content Creation
AI can help you create better and more targeted content.
For example, it can analyze large amounts of data to identify trends and patterns. This helps you potentially create content that’s more relevant and engaging to your audience.
AI can also help to identify and analyze potential customers, making your content more likely to be well-received.
Let’s take a deeper look at the specific methods in which AI is being used today.
1. Bots and Text Generators
Bots and text generators are increasingly being used for content creation.
A couple of the most popular examples include GPT-3 and Jarvis.
GPT-3, referred to as ChatGPT, is a deep-learning AI model used to generate text.
It’s designed to help create short-form content, and can also be used to create SEO-friendly content with keywords. More specifically, it’s often used to create blog posts, video scripts, emails, and more.
Jarvis.AI is an AI content generator that lets you create content in your own brand’s tone and voice. It’s designed to help you quickly create content with minimal input.
2. Creation of Human-Like Text
There are a few ways you can use AI to create human-like text.
Understand AI Limitations
AI can generate text, but it lacks the creativity and nuance of a human touch. Keep this in mind when using AI tools, as relying too heavily on them could lead to unoriginal and error-filled content.
Automate
Use AI tools to generate data-specific content for social media posts, brief reports, news updates, and notifications for personal messaging apps.
They can also automate the content creation entire process, allowing you to focus on the more important aspects of your content.
Optimize Your Workflow
AI tools can optimize your workflow, allowing you to produce more content in a shorter amount of time.
You can also use them to generate ideas and optimize certain aspects of your workflow.
Edit
Always edit what the AI presents you.
Use your human creativity and discernment to make sure the copy feels right, and that it carries the purpose, identity, and voice of your brand.
Experiment
Try out different AI content creation tools and see which one works best for you.
Yes, ChatGPT is currently the most advanced Natural Language Processing technology available.
StoryLab is another great place to start experimenting with AI content creation.
3. Statistical Analysis
Statistical analysis drives your content creation efforts by providing insight into what’s working best in your particular industry.
By using web crawlers to analyze data from social media feeds, blog posts, and other websites, you can identify patterns that reveal what content resonates with each individual audience.
Additionally, sentiment analysis can be used to gain insight into how customers are reacting to different pieces of content.
You can then use this information to identify which topics to cover, optimize titles and headlines, and ensure that your content is targeting the right audience.
4. Creation of Unique Content
One of the biggest criticisms of AI tools is that they output the same content for the same queries for everyone.
However, there’s much more to AI tools than just answering prompts.
Here are a few intelligent ways to use AI to improve your content.
Leverage AI Technology and Machine Learning
MarketMuse is a great tool for this.
It reveals search terms that you should be targeting in your content, as well as topic clusters and categories to focus on.
This gives you an SEO-focused starting point for your content creation process, which is key to creating unique content.
Automate Tedious Tasks
Use AI to automate tedious tasks such as researching, writing, and editing.
Done right, this lets you spend more time on the more essential aspects of content creation, while still being able to create content quickly and at scale.
Use Data-Backed Strategies
To keep your content competitive, you must have a strategy that is backed by data instead of a gut feeling.
AI content creation tools can provide you with data-backed strategies that give you an edge over your competitors.
Polish your Content
Although AI content creation tools can take care of most of the mundane tasks, it’s still important to give everything you create a human touch.
This requires a bit of creative work, and it can make a huge difference in making your content stand out.
5. Social Media Monitoring
Marketing tools like Buzzsumo and Social Animal track what content is performing best in your industry and analyze sentiment to ensure your content resonates with your audience.
This kind of automation frees up a lot of time, allowing you to focus on writing and curating great content or organizing your content curation calendar.
6. News Analysis and Scouring
AI-powered tools can analyze and scour the news to provide helpful data for you.
The AI scans social media feeds, blogs, and other websites for content and can identify patterns, analyze sentiment, and compare performance data.
For example, HubSpot’s content strategy tool uses AI technology and deep learning to generate original content ideas and topics that are likely to perform well.
This kind of data gathering removes a lot of guesswork and gives you a solid basis to build content upon.
7. Boosting Existing Content
Here’s a quick step-by-step on how to use AI tools to augment your current standing content.
1. Research and Gather Data
First, search for related keywords and topics that your audience may be interested in. Also, take some time to analyze your competitors to see what kind of content is performing successfully.
2. Use AI Content Creation Tools
Once you’ve gathered enough data, choose an AI content creation tool to generate content from the data you’ve collected.
Many of these tools have various features to help you craft high-quality content that’s tailored to your audience’s needs.
Some AI tools offer the ability to generate multiple variations of short-form copy, such as headlines, pull quotes, and spotlight text.
3. Optimize Your Content
Once you’ve chosen your AI tool of choice and used it to generate additional content, you’ll need to optimize it to ensure it’s high quality.
You can do this by using AI-powered content analysis tools to analyze the content and suggest improvements.
These tools can also be used to optimize SEO, keyword research, and other aspects of the content.
4. Use AI-Powered Social Media Platforms
Now that you’ve optimized your content, use AI-powered social media platforms like Hootsuite to distribute your content.
These platforms let you schedule and queue up content in bulk, and can also recommend the best times to post.
5. Track Your Results
Finally, you’ll want to track the performance of your content by using AI-powered analytics tools that measure the success of your content and identify areas of improvement.
By following the above steps, you’ll leverage AI to maximize the effectiveness of your content marketing strategy.
Frequently Asked Questions About AI-Driven Content Creation
What Are the Benefits of Using AI-Driven Content Creation?
The benefits of using AI-driven content creation are plentiful.
First, it saves time by automating simple writing tasks that could be used on more strategic aspects of content creation.
Second, AI-powered content creation tools increase productivity, as they can produce more detailed, personalized content than humans.
Third, they are often affordable and accessible to businesses of all sizes.
Fourth, AI-driven content tools have the potential to provide valuable insights into audience engagement and other metrics, allowing you to make more informed decisions about your content strategy.
Fifth, AI content writing tools are easy to use, eliminating the need for specialized training.
Finally, AI-powered content creation tools let you create more content more quickly, which allows you to potentially reach more people and grow your business.
How Can AI Be Used To Optimize Content?
AI can be used to optimize content by taking the following steps:
1. Use AI Content Creation Tools
AI content creation tools use artificial intelligence to examine your content and improve it where it needs to be improved.
These tools show you what key phrases people use to find your content and what they search for on your site.
They also give you insights into how effective your content is and opportunities to create more effective content resources.
2. Incorporate SEO Optimization
AI content creation tools can incorporate effective keywords and phrases directly into your text, to make it more SEO-friendly.
They can also update and tweak any number of articles, at a much faster rate than a human content creator.
3. Utilize AI Content Generation
AI content generation allows you to generate unique content or enhance previously created content.
It can also be used to research, analyze, and understand your target audience, as well as find industry trends and content ideas.
4. Polish the Content
Content only helps your brand if it’s high enough in quality to rank in the search engines and provide value to your readers.
AI gets you most of the way there, but it needs a human polish to take it across the finish line.
How Does AI Use Customer Data To Create Content?
AI uses customer data to create content by first collecting customer data such as demographics, behaviors, sentiments, and preferences.
Next, it analyzes this data using AI. This helps to identify customer profiles and segments, as well as identify and track sales leads.
Using insights from the data analysis, it then creates customized content.
AI can determine the topics and keywords that your target audience is interested in, so you can create content that’s likely to resonate with them.
AI-powered content creation tools can also examine and improve your content through natural language processing (NLP) and natural language generation (NLG) to create content that sounds more like it was written by a human.
Conclusion
AI is a hot topic at the moment, but the truth is that it’s been around for years and many tools are considered industry standards.
You should be using it to help you in your content creation methods, not by using it as a crutch or means to shortcut the job, but for its powerful capabilities to enhance and optimize content.
If you’re interested in learning more about how AI can help you generate qualified leads, schedule a free strategy call with us today.