Ecommerce sales are rising globally. Research suggests that by 2023 ecommerce sales will reach $6.51 trillion!
That means more supply and demand, more competition, and more growth potential for your online store.
To help you position your business on the receiving end of ecommerce trends, here are MGG Digital’s top ecommerce tactics.
In this article, you’ll learn the best way to promote ecommerce site stores, of all sizes, in 2023
What Is Ecommerce Marketing?
Ecommerce marketing is the process of implementing promotional methods to generate visitors to your online business.
A comprehensive ecommerce marketing plan includes marketing methods both on and off your website.
A sound marketing approach can help boost brand awareness, client loyalty, and eventually online sales.
If you’re interested to learn how MGG Digital can help with your online store, check out our ecommerce marketing services page.
Driving Traffic to Your Online Store
You should have a direct line of communication with your initial audience; those who are familiar with you.
Contact them personally and for “free” (not counting any budget you might spend on tools). Building a rapport allows your customer base to know, like, and trust you before you try to sell to them.
Once your business is up and running, you can begin advertising it to your current client base.
In terms of reaching an audience that doesn’t yet know you or your products, you’ll need a different approach.
Search engine optimization (SEO), content production (like blogging), and search engine marketing are both viable strategies.
SEO
Ecommerce SEO is the process of optimizing an online store for search engines.
The aim is to have your product pages appear in the top ten results on search engines such as Google, Yahoo, and Bing.
Backlinko discovered that the #1 organic result is ten times more likely to obtain a click than a page ranked #10.
Keywords should be included in your website URLs, product descriptions, and blog entries.
If done correctly, you could appear for prominent search phrases relevant to your items.
If you’re interested in optimizing your store for Google search engines, visit our SEO marketing services page.
Content Marketing
Every ecommerce store should think about blogging regularly to engage with consumers and rank in a Google search engine results page (SERP).
Don’t be afraid to feature blog posts on your online store. This should only be done if the content is highly relevant and valuable to the products featured.
Other strategies to benefit from content marketing include establishing a podcast or creating an online community.
Creating excellent user manuals for your product is another great approach to driving traffic to your site. It also provides useful information that presents your business as an authority.
User-Generated Content
Before purchasing a product, nearly nine out of ten (89%) people globally check reviews.
Prospective clients will feel more confident in purchasing your products when they view others like them doing the same.
For that reason, user-generated content (UGC) is one of the best (and trendiest) sources of social proof.
Even with a physical store, a good email marketing approach is essential.
Pop-up boxes and lead magnets are commonly used to persuade consumers to input their email addresses.
Maintain a consistent flow of contact with your email list by developing a regular email cadence.
However, email marketing is a voluminous topic. You will need to continuously build your email list and optimize your approach.
If you’d like to learn more about MGG Digital’s approach to email marketing, visit our ecommerce email marketing services page.
Build an Email List
Email marketing is one of the most powerful sales platforms available to you. It’s used by 87% of marketers to convey content.
Email allows you to express things that you wouldn’t be able to say in a social network post.
However, people are still more guarded about messages delivered to their own inboxes. Always ensure that your email content is as relevant as possible to its recipients!
Email Optimization
It’s not enough to merely collect email addresses; you also need to send regular, meaningful emails.
This is possible with an email marketing automation system such as Mailchimp, ConvertKit, or Sendinblue.
There are several occasions that are ideal for sending emails that your readers will love, such as:
- Exclusive coupon codes
- Free gifts and giveaways
- Holiday promotions and reminders
The key is to always share useful content that helps customers make the most of their (recently or yet-to-be) acquired products.
Last, if a customer visits your website but doesn’t make a purchase, you have an opportunity to get their email by inquiring about their experience.
Conversion Rate Optimization
The process of improving your website for on-site conversions and greater revenue is known as conversion rate optimization (CRO). It’s also referred to in a broader sense as user experience (UX) optimization.
CRO practice aids in the identification of trouble areas on your website. This method includes both qualitative and quantitative research to provide an unbiased assessment of how conversion-oriented your site is.
The optimal user experience is ever-changing. New trends mean there are endless ways to optimize your website. However, one of the most important areas to focus on is mobile.
Mobile Optimization
When you optimize your business for mobile, you are creating your site with mobile users in mind.
As an example, perhaps you’d benefit from making the “Add to Cart” button larger on all mobile product pages.
You might also show your images in a different arrangement, making it easier for mobile users to zoom in and load product photos.
Text Messaging
SMS is a fantastic approach for firms to attract customers’ attention, according to 70% of consumers.
The most successful industry currently adopting SMS marketing is ecommerce!
According to research, multimedia texts have a 15% higher click-through rate (CTR) and a 20% rise in campaign opt-ins.
Nearly everyone has a phone. Text messaging isn’t going anywhere anytime soon.
Abandoned Carts
Shoppers (website visitors) put things in their “shopping carts”, leave them there, don’t make a purchase, and then leave the website. These are known as abandoned carts, and it’s a normal (and undesirable) occurrence throughout the checkout process.
Every time a visitor abandons their cart without purchasing, you lose money. However, it also provides valuable data.
To make use of this information, address as many associated reservations or objections as possible.
Furthermore, an email recovery campaign can persuade visitors to return and finish their initial transaction. Simply create an email that reminds your visitors of why they were considering purchasing in the first place.
Personalization
Website personalization is the process of adapting a website to the tastes of a certain user.
This may be accomplished by storing data about users (and their behavior) and utilizing it to tailor content directly to them.
According to research, personalization is known to increase sales by 10%. However, only 15% of online businesses are fully utilizing it, making it a great avenue to get a leg up on your store’s competition.
One popular method of using personalization is to provide an only experience tailored to the consumer’s current location.
Ask for Reviews
Reviews are an essential part of establishing confidence in your online business and its products.
Shoppers read prior customer product evaluations (and comments) to decide whether or not to make a purchase and to understand product benefits.
For this reason, you might incentivize reviews and comments by offering a discount or admission into a contest.
If your business allows feedback removal, you can also request that a negative review be removed once the issue is reconciled with the customer.
Additionally, removing or altering bad reviews demonstrates that you care about ongoing customer satisfaction.
FAQ
What are the four most important marketing strategies for Ecommerce?
The four most important marketing strategies for Ecommerce are product, pricing, place, and promotion.
The “Four Ps” is an example of a “marketing mix,” which refers to the combination of tools and strategies utilized by marketers to achieve marketing goals.
How do I determine which marketing methods are best for my online store?
You can determine which marketing methods are best for your online store by determining your company objectives.
Marketing may be used to promote your business in a variety of ways.
Is your primary objective to reach new clients that are unfamiliar with your brand?
Or do you want to increase organic traffic by focusing on SEO and content strategy?
How can I increase organic traffic to my E-commerce site?
You can increase organic traffic to your E-commerce site by making it simple for visitors, who are unfamiliar with your brand, to locate your website.
SEO is the key to getting organic traffic to your website. Make certain that all of your website’s content adheres to SEO best practices as stated by Google.
Additionally, take into account that content marketing entails creating new content continuously.
What SEO best practices will benefit my online store?
The SEO best practices that will benefit your online store the most are targeting relevant keywords and optimizing meta tags, descriptions, and URLs accurately.
It might be tempting to jam keywords (keyword stuffing) into everything, but remember to write for people as well.
Conclusion
In this post, we mean to point you in the right direction when it comes to ecommerce marketing. However, ecommerce is simply too big of a topic to cover in a single blog post.
It’s easy to spread yourself thin by tackling too many marketing channels at once, and not giving each the time and attention that you otherwise could.
So, to help your store hit the ground running in 2023, we’d invite you to experience MGG Digital’s bespoke services, and schedule a free strategy session with us.