LinkedIn Content Marketing
Leverage social media to your advantage with a flexible strategy that will bring you new customers, grow your following, and further increase your engagement as an established authority in your online space.
Why LinkedIn Over Other Platforms?
LinkedIn focuses specifically on nurturing a business professional community. It is one of the fastest growing social networks in the world. Changing economic conditions have driven people to LinkedIn to connect with industry professionals and share personal career stories in a way that has never been seen in the platform’s history. Many of the world’s most influential entrepreneurs are regularly active. Creating high quality content tailored for LinkedIn users is an often overlooked marketing tool that increases your online engagement, and builds trust between you and the people who buy your products.
Frequent Content Generation
Our content creators will build a steady stream of material that is well researched and engaging. Posts can range from short blogs, long form articles, to ad campaigns. While we recommend at least one post per week, we will work with you and your budget to create a strategy that we both feel confident will produce your desired results.
Optimization, SEO, SERP, & A/B Testing
We understand that social media platforms work on complex algorithms and changing trends. Every piece of content we create for LinkedIn provides expert industry insight into topics using keywords that attract user search results. Posts are designed for high click rates and A/B tested for their performance. We will also adapt our posts to new trending formats that encourage peak engagement.
Email Marketing Inflow
Anything we post on LinkedIn can be repurposed to email. Our team will leverage this content into a high performance email that is designed to engage on both mobile devices and desktop computers. We will also insert a call to action to any user who has clicked on one of our posts to sign up for your e-newsletter or professional contact list.
LinkedIn provides detailed analytics for each post including but not limited to: impressions on news feed pages, click-through rates, reactions, comments, and reposts. This allows us to assess and evaluate the effectiveness of our strategies in real time. We also gain valuable insights into the audience that engages with our content, which can be used to improve future content creation.
The timing of posting content is just as important, if not more so, than the quality of the content. We will create a posting schedule for the material we create on LinkedIn to promote your business, generate leads, and grow your following. While we use our own research and expertise to create content that optimizes open and click rates from high value leads, we can also work with you to cover topics you may request as an industry expert. This ensures our team has developed a content posting strategy tailored specifically to your customers.
Our content creators work hand in hand with our strategic partner Donemaker to create LinkedIn organic outreach campaigns. This ensures a reliable way to consistently attract new clients, and a proven method to scale your online presence, hereby boosting your sales.
Be where your next customers are
Get to know potential customers and introduce them to your products with a personalized eCommerce approach.