Author:

Michael Gagliardini

PRODUCING GREAT VIDEO CONTENT FOR YOUR BRAND
Discover how to create impactful video content for your brand with our comprehensive guide. Learn about the types of videos...
Microsites: How and When to Optimize Them
A microsite is a branded web page or small website that promotes a specific product, service, campaign, or event. They...
Purpose Marketing: The New Sales Strategy
Purpose-driven marketing is an important strategy, but it revolves around creating and adhering to foundational principles to which your company...
5 Seasonal Promotion Ideas for 2024
Whatever holiday you would like to celebrate with your business, make sure to capitalize on the opportunity for both festive...
Understanding Colour In Digital Marketing
Colours have the ability to shape customer perceptions and choices. Whether it be due to learned societal norms or deep-seated...
The Top Digital Marketing Trends of 2024
Marketing trends, evolving with technological advancements and shifting consumer preferences, necessitate a dynamic approach. Relying solely on established best practices...
Precision Targeting: How To Reach The Right Audience

In the ever-evolving world of marketing and advertising, the key to success lies in reaching the right audience with the...

The Power of Narrative: How To Use Storytelling In Your Company’s Digital Marketing Strategy

Good storytelling resonates deeply with consumers, triggering empathy and understanding. Its ability to forge an emotional connection between the brand...

Building A Strong Online Presence For Digital Marketers

In the digital age, establishing a strong online presence is crucial for digital marketers to thrive and succeed. A robust...

How a White-Glove Approach Can Supercharge Your Email Marketing Strategy

Small businesses experienced an average ROI of 122% with email marketing in the past couple of years, higher than any...