Microsites: How and When to Optimize Them
A microsite is a branded web page or small website that promotes a specific product, service, campaign, or event. They employ different domain names, or subdomains from the company’s main website, usually including a link to the main site. Aesthetically, a microsite tends to feature a departure from the company’s primary look. Different colour patterns, greater interactivity, visual changes, and content differentiation are all aspects that a company could use in their microsite that would normally not be included in the main company website.