Author:

Michael Gagliardini

Is AI Really Helping You Write Better Content?
Is AI Really Helping You Write Better Content?

To older generations, the idea of sitting down to write with an AI writing assistant waiting at your elbow to...

How To Create An Effective Call To Action (And Why Yours Might Suck)
How To Create An Effective Call To Action (And Why Yours Might Suck)

Many digital marketing campaigns live or die by their call to action, or CTA. That’s because the CTA is the...

Does Google Have A Monopoly On Paid Ads?
Does Google Have A Monopoly On Paid Ads?

On April 17, 2025, a U.S. federal judge ruled that Google illegally monopolized key parts of the online advertising market....

The Next Stage for Marketing: 2025 Trends Every Small Business Should Know
The Next Stage for Marketing: 2025 Trends Every Business Should Know

Marketing professionals continue to evolve and transform their strategies as they incorporate new technological innovations while accounting for shifting consumer...

Can You Build a Brand Organically?
Can You Build a Brand Organically?

With numerous businesses fighting to capture a moment of your limited time, it makes sense why they often feel compelled...

B2B vs. B2C Marketing Strategies
B2B vs. B2C Marketing Strategies

Marketing is the backbone of any successful business, but not all marketing strategies are created equal. The tactics and approaches...

Animated sales funnel. against a beige backdrop showing leads being filtered in. Images of rocket, chart, magnet, and bullseye emojis are surrounding the funnel.
8 WAYS TO OPTIMIZE YOUR LEAD GENERATION WEBSITE DESIGN
Your lead generation website has the potential to be a powerful driver of business growth when optimized strategically. By focusing...
AI button chip glowing like a button about to be pushed by a human finger.
AI OPPORTUNITIES IN DIGITAL MARKETING AND LEAD GENERATION
AI, from ChatGPT 4 to AI lead generation, is transforming digital marketing by providing tools that enhance efficiency, creativity, and...
Maximize Digital Advertising Impressions with CPM (Cost Per Mille)
MAXIMIZE DIGITAL ADVERTISING IMPRESSIONS WITH CPM (COST PER MILLE)
CPM advertising serves as a helpful foundational metric to ensure that your campaign is delivering on meaningful results. CPM impression...
Best Social Media Platforms for Advertising
BEST SOCIAL MEDIA PLATFORMS FOR ADVERTISING
Discover the best social media platforms for advertising and learn how to effectively reach your target audience. Boost your brand's...