NuGen Packaging had a basic website that was virtually invisible on search engines. The old site had minimal content and poor SEO, meaning potential customers searching for eco-friendly packaging solutions weren’t finding NuGen online.
MGG Digital Consulting partnered with NuGen to transform this underperforming site into a robust digital presence. By optimizing the site’s backend for SEO, expanding and enriching the content with plenty of visuals, and implementing a user-friendly custom menu, we turned NuGen’s website into a high-performing marketing tool.
The result was one big step towards building a better lead-gen engine for the company through a dramatic improvement in Google rankings, increased organic traffic, and a far better user experience for NuGen’s clients and prospects.
NuGen Packaging is a local sustainable packaging business originating from Brooklyn, NY. They are dedicated to minimize environmental impact through eco-friendly, high-quality packaging solutions, offering a variety of end-to-end services:
Despite their strong mission and expertise, NuGen’s previous website failed to reflect these strengths online, prompting a need for a comprehensive overhaul.
Before partnering with MGG, NuGen’s website faced several critical issues that hindered its digital performance:
For NuGen Packaging, MGG Digital delivered a suite of web improvements, encompassing modern web design enhancements and robust website SEO techniques, to address these challenges and elevate the site’s performance:
MGG Digital’s comprehensive redesign and SEO strategy delivered immediate and significant improvements for NuGen Packaging’s online presence. Here are the key outcomes of this successful web design and SEO overhaul:
NuGen’s website went from practically unranked to appearing prominently for relevant keywords in the sustainable packaging industry. Within weeks of launch, the site’s pages began ranking on the first page of Google for several targeted search terms including those related to sustainable packaging solutions in the targeted regions. Early results showed faster page load times, a jump in site visitors, and much stronger local search visibility, meaning more businesses and prospects now find NuGen online.
The addition of rich content and a structured catalogue has dramatically improved user engagement on the site. Visitors are spending more time perusing product categories and reading about NuGen’s services. The intuitive menu and informative pages guide users, which has translated into more inquiries and contact form submissions since the relaunch. NuGen can now capture and nurture these leads.
The modernized website design and the emphasis on NuGen’s sustainability focus have bolstered the company’s brand image. Prospective clients now immediately see a professional, credible business that invests in quality and transparency. NuGen’s online presence finally has the trust factor crucial for converting B2B clients, matching the company’s real-world reputation as an innovative leader in eco-friendly packaging.
NuGen Packaging’s new website lays the foundation for ongoing digital marketing. The backend is now optimized and can be easily updated with blog posts or product additions to continue growing organic traffic. NuGen’s team can leverage the SEO groundwork laid by MGG to further expand their reach. The site is also integrated with basic analytics and tracking, so NuGen can measure performance and continually refine their online strategy.
What started as a stagnant, hard-to-find site is now a vibrant, high-traffic web presence that fuels NuGen’s business development. This case demonstrates how a strategic blend of content-rich web design and technical SEO can transform a local business’s fortunes online.
NuGen’s journey from an unranked website to a competitive digital platform showcases the power of investing in a quality website, one that not only looks professional but also consistently attracts and engages the right audience.
MGG Digital Consulting is proud to add NuGen Packaging to a growing portfolio of customer success, giving NuGen a powerful digital asset to connect with more customers and solidify its position as a go-to name in sustainable packaging.
This use case is an example of how elevating a company’s online “web design + SEO” game turns a seemingly invisible brand online into an industry authority.
Learn more about our web design and SEO services, or contact MGG Digital to discuss how we can help transform your website into a growth engine.